Gurgaon, October 09, 2012: The Chemicals Business of SRF has joined a select group of organisations globally to win the coveted Deming Prize. Awarded by the Union of Japanese Scientists and Engineers (JUSE), the Deming Prize award is considered the Nobel Prize equivalent in the world of quality. The winners were declared by the Deming Prize Committee in Tokyo, today. Earlier in 2004, SRF had earned the distinction of becoming the first tyre cord company outside Japan to win the award. Ashish Bharat Ram, Managing Director, SRF said, “We are proud to have been bestowed this recognition for the second time in SRF. The award reaffirms our commitment to continue to serve our customers efficiently. I wholeheartedly commend the untiring efforts of my colleagues who have been continuously learning and applying the principles and methods of quality management to achieve all round business success.” SRF’s Chemicals Business is engaged in the manufacture of refrigerants, chloromethanes and fluorine based specialty chemicals. The business employs over 600 people, with the manufacturing plant located at Bhiwadi in Rajasthan. Named after Dr. Deming, the man who taught the Japanese about quality, the Deming Prize is highly valued as recognition of outstanding practice of TQM (Total Quality Management) in the pursuit of the strategic objectives of a company. The Deming Prize is awarded through a rigorous process. A diagnosis is carried out in the year prior to the application for the prize. Detailed documents of the company, including improvements made over many years, are examined by Japanese counselors. A business that qualifies at this stage is subjected to a rigorous on-site examination by a group of TQM experts from Japan.